|
Dealers are always looking for customers who are ready to buy - how about customers who have already proven they will buy from you? You have a great untapped reserve of potential sales available to you, staring you in the face every time you open your CRM. Email Marketing to your existing customer base - Sold, Unsold and Service customers - is a great way to engage people who have already proven their willingness to do business with you. First, we are not a newsletter company - we provide your dealership with Vehicle and Service based Email Marketing. Our focus is to help you communicate to your customers valuable information that they expect to receive from you. Our marketing templates include Current Used Car Specials, Current Incentives, Current Service Coupons, and special messages detailing promotions at the dealership. We recommend that a dealership send the following to their customers every month: Early part of the month: Send Service Coupons to an extensive segment of your customer database. People really like receiving these every month, and sending these can limit opt-outs for later marketing pieces. The better the coupons, the more active your database will be in interacting with your sales and service departments. Mid-month - prior to the end of the first pay period: Send a Used Vehicle Email to your all or half of your customer database. Our emails can include up to 15 vehicles, and you can choose the vehicles to send, or our system can choose them based on Vehicle Age on Lot. We can also categorize the vehicles by Body Style and Price to give everyone in your database something to look at. Final week of the month: Incentives-Based Email Marketing. Most of our dealers choose this marketing piece to run an end-of-month promotion. We include Regionalized Incentives that link to an Incentives Landing page on your website. This email is incredibly valuable for end-of-month pushes. Our Emails include:
Package of 3 Emails: $699 / month plus $699 Creative and Data Acquisition Fee - includes Landing Pages A-La-Carte Emails: $299 per email plus $299 per Email Type for Creative / Data Acquisition - Landing Pages Extra Landing Pages: $100 / month - includes Regionalized Incentives, Service Specials page Please look at examples of our email marketing at http://salesdemo.rndinteractive.com Discounts available to Website and Specials customers. |